T Business is one of the leading players in cybersecurity and ICT services. The client approached us to develop the entire creative concept for a conference aimed at delivering a globally aspirational design while attracting cybersecurity professionals—from business clients and government institutions to NGOs focused on internet security.
The B2B conference segment often struggles to break away from a strictly corporate perception of its own brand. Together with T Business, we set out to push these boundaries and take a bolder creative approach.
For the inaugural Future Secured conference, we created everything from the event’s name and logo to the full branding experience. We then developed a campaign phase, including creatives for digital platforms, invitations, and print media advertisements.
At the event itself, we provided printed materials as well as a complete visual identity, including trailers, jingles, and animations for digital screens throughout the Spojka Karlín venue, ensuring a cohesive and impactful attendee experience.