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T-Mobile approached us to develop a microsite for the launch of its new devices, T Phone 2 and T Phone 2 Pro, in collaboration with Deutsche Telekom. The final deliverable was a toolkit that would be rolled out across 11 European markets where the sales were launching.

We aimed to engage a younger customer segment for whom the budget-friendly T Phone 2 was designed. Our strategy involved a fresh design approach and rich media content, similar to the presentation styles of major manufacturers like Apple and Samsung.

To reinforce this vision, we selected an unconventional typeface from the brand’s existing assets—one previously reserved exclusively for VR applications and other use cases requiring bolder weights for enhanced readability. This atypical choice presented several challenges, yet it was met with enthusiastic support from Deutsche Telekom’s marketing team.

Another key challenge was the complete creation of microsite content. Our concept relied heavily on 3D animations of the new devices, which we developed entirely in-house—from modeling to final compositing.

We successfully designed a dynamic microsite with a strong visual identity that maintained brand consistency despite incorporating previously unused elements. This breakthrough led to the selected typeface becoming a regular part of Deutsche Telekom’s global communications.

Additionally, the 3D models and animations we created were utilized for a tag-on in the Czech television commercial, further extending the impact of our work.